| 科目名稱 : 國際企業管理 | 開課班級 : 進學企管四Ａ | 學 分 : 3.00 | 授課時數 : 3 | | 授課教師 : 林家樹 | 科目英文名稱 : International Business Management | |
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| ＊教學目標(中文)--必填 | | 國際企業所涵蓋的範圍很廣，而本課程設計為國際企業的初級課程。其目的在於對國際企業所面對的各種外在環境，以講授及個案實例方式，提供初學者一個概念性的清楚說明。同時亦對一些特別的領域如行銷、人力資源管理、零售提供未來深入研究的基礎。 |
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| 教學目標(英文) | | This class designs to provide an introductory course for a wide range of international business studies. It aims to provide a clear explanation of the many aspects of the international environment in which business operates, which can serve as a foundation for more in-depth studies of the specialized areas of business activity such as marketing, human resource management and retailing. |
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| ＊成績評定--必填 | 考勤 (20%)--點名未到,每堂扣總分2％;早退依未到認定每堂扣2％;遲到累計2次依曠課一堂標準,扣總分2％;事假必須提前申請;病假需於日後補交證明
評量 (100%)--小組個案口頭報告20%，學期小組書面報告15%，課堂報告15% ，期中考：20 % ， 期末考：30 %。(課堂參與20%)。 |
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| ＊授課方式--必填 | 本課程除介紹國際企管相關議題外，並透過討論與評論個案的方式，以訓練學生對國際企業管理理論的了解與管理實務相關策略的認知。
■口頭講授與分析 ■分組討論 ■管理個案報告 ■管理個案期末書面報告與討論
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| 【遵守智慧財產觀念，不得非法影印】 | | 序6 | ＊教科書書名 : Global Business Today, 8E (中 | | ＊作者 : Hill, Udayasankar, Wee ＊書局/出版社 : McGraw Hill Education；華泰 | | 序7 | ＊教科書書名 : Multinational Management, A St | | ＊作者 : Cullen/Parboteeah ＊書局/出版社 : South-Western；華泰 |
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| 【遵守智慧財產觀念，不得非法影印】 | | 序3 | 參考書: International Business: Enviro | | 作者 : Daniels, J. D. and Radebaugh, L. H., 出版社 : Prentice-Hall, Inc.
| | 序4 | 參考書: International Business: the Ch | | 作者 : Ball, D. A. et al., 出版社 : The McGraw-Hill Companies, Inc. | | 序5 | 參考書: Multinational Managemet: A Str | | 作者 : 何志峰 出版社 : 華泰文化 | | 序6 | 參考書: The International Business Env | | 作者 : Morrison, J. 出版社 : Palgrave |
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| 序 | ＊週次 | ＊內容 | 備註 | | 1 | 1 | Chapter One: Globalization
The international environment of business: An overview.The global environment and organisational internationalization. An introductory of globalization, with its implications for business organizations and societies in which they operate. | | | 2 | 2 | Chapter Two: National Differences in Political Economy
The political environment facing business, seeks to highlight the ways in which political processes and systems provide a governmental structure for societies, which is essential to ordered decision-making and stability.
The legal environment of business, looks at the related area of legal and regulatory regimes, which impact directly on business. | | | 3 | 3 | Chapter Three: The Institutional Context of Multinational Management. | | | 4 | 4 | Chapter Three: Differences in Culture
The cultural environment which focuses on the values, beliefs and behaviors that are giving way to the forces of cultural globalization.
The social environment and business, takes a broad view of social factors that impact on business, demographic issues, class divisions, religious and minorities and gender issues. | | | 5 | 5 | Chapter Four: Ethics in International Business
Empoyment practices, human rights, environmental pollution.
Corporate social responsitility and the rise of new multinationala | | | 6 | 6 | Chapter Five and Six: International Trade and Political Economy
Economic systems and business, looks at a variety of economic systems, focusing in particular on capitalist market economics and transitional economies in differing markets. | | | 7 | 7 | Chapter Seven: Foreign Director Investment
Trends and directions, theories of FDI, political ideology and FDI, benefits and costs of FDI, government policy instruments and FDI. | | | 8 | 8 | Follow Up Study: Chapter One to Chapter Seven | | | 9 | 9 | Mid-term examination. | | | 10 | 10 | Chapter Eight: Regional Economic Integration
World trade and regional economic integration, looks into globalization has led to greater economic integration and regional groupings. | | | 11 | 11 | Chapter Nine: The Foreign Exchange Market
Chapter Ten: The International Monetary System | | | 12 | 12 | Chapter Eleven: The Strategy of International Business
International management: strategic planning, addresses overall strategic management across nations. | | | 13 | 13 | Chapter Twelve: Entering Foreign Markets
Entry strategies, entry modes ad strategic alliances
Chapter Thirteen and Fourteen: Exporting, Importing and Global Production | | | 14 | 14 | Final-term examination.
| | | 15 | 15 | | | | 16 | 16 | | | | 17 | 17 | | | | 18 | 18 | | |
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| 序 | ＊教育目標 | | 1 | 企業管理專業知識 | | 2 | 人際溝通與團隊合作技能 | | 3 | 獨立思考、觀念化能力與創新能力 | | 4 | 國際視野與外國語言 | | 5 | 企業社會責任 |
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| 序 | ＊基本素養(核心能力) | ＊權重 | | 1 | 企業管理專業知識 | 20 % | | 2 | 人際溝通與團隊合作技能 | 20 % | | 3 | 獨立思考、觀念化能力與創新能力 | 20 % | | 4 | 國際視野與外國語言 | 20 % | | 5 | 企業社會責任 | 20 % |
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| E-mail | 教學網站 | 電話(公) | 辦公室時間 | 地點 | | joseph@mail.au.edu.tw | http://ilms.au.edu.tw/ | (02 ) 2621-2121ext 6216 | (一) 6, 7, 8; (三) 6, 7, 8 | 管理大樓8樓老師研究室 |
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