真理大學  
 課程大綱 
部別 : 大學進修學士班一0三學年度第二學期  
科目名稱 : 商管英文開課班級 : 進學企管三A學  分 : 2.00授課時數 : 2
授課教師 : 葉永裕科目英文名稱 : Business and Management English 
*教學目標(中文)--必填
本課程的目的讓學生在使用商業世界的語言時亦能結合最新趨勢。學生將培養英語交際能力,變得更加流暢並可使用在商商業活動中,如此可提昇其職業生涯的前景。 
教學目標(英文)
The aim of this course is to feature students with texts reflecting the latest trends in the business world. Students will develop their English communication skills and become more fluent and confident in using the language of business which would increase their career prospects. 
*成績評定--必填
1.平時考核40%、期中30%、期末20%
2.學期全勤10%
3.出席率無故缺課達3次者,扣考。 
*授課方式--必填
授課方式:口頭講授和媒體教學。 
*教科書--必填
【遵守智慧財產觀念,不得非法影印】
序1*教科書書名 : Intermediate Business English 
*作者 : David Cotton, David Falvey, Simon Kent *書局/出版社 : Pearson Longman 
參考書
【遵守智慧財產觀念,不得非法影印】
序1參考書: / 
作者 : / 出版社 : / 
*教學進度表--必填
序*週次*內容備註
11 UNIT 1: BRANDS
I. Discussion – Favorite Brands and Product Promotions
II. Texts – Reading: Outsourcing Production, Listening: Brand Consultant
III. Language Work – Words for products and brand, Grammar: Present simple and Present Continuous
 
 
22 UNIT 1: BRANDS
IV. Skills – Taking part in Meetings 1
V. Case Study – Caferoma: Solve problems of leading brands, Writing: e-mail 
 
33 UNIT 2: TRAVEL
I. Discussion – Travel Experiences
II. Texts – Reading: Air rage-Guardian, Listening: Business Traveler
III. Language Work – British and American travel words, Grammar: Future tenses
 
 
44 UNIT 2: TRAVEL
IV. Skills – Telephone arrangements
V. Case Study – Work, rest and play: Finding a suitable venue for Seminars
 
 
55 UNIT 3: ORGANIZATION
I. Discussion – Rank status symbols in order of importance
II. Texts – Reading: Flexibility in the workplace- Fast company, Listening: Partner of Management Consultancy
III. Language Work – Words to describe company structure, Grammar: Noun combinations
 
 
66 Spring Break  
77 UNIT 3: ORGANIZATION
IV. Skills – Socializing: Introductions and Networking
V. Case Study – Auric Bank: Reorganizing Customer Services, Writing: Reports
 
 
88 UNIT 4: CHANGE
I. Discussion – Attitudes to change at work, stressful situations
II. Texts - Reading: Change in Retailing, Listening: Business Transformation Director
III. Language Work – Words describing change, Grammar: Past simple and present perfect
UNIT 4: CHANGE
IV. Skills – Taking part in meetings 2
V. Case Study – Acquiring Metrot: Agreement of changes, Writing: Action minutes
 
 
99 MIDTERM EXAMS  
1010 UNIT 5: MONEY
I. Discussion – Quiz and attitudes to money
II. Texts – Reading: Two Financial Reports, Listening: Founder of Finance Firm
III. Language Work – Financial words and terms, Trends
 
 
1111 UNIT 5: MONEY
IV. Skills – Dealing with figures
V. Case Study – Angel Investments: Choosing company to invest in, Writing: E-mail
 
 
1212 UNIT 6: ADVERTISING
I. Discussion – Advertisements, Good and Bad practices of advertising
II. Texts – Reading: Successful Advertising- Guardian, Listening: Head of planning of advertising agency
III. Language Work – Words and expressions about advertising, Grammar: Articles a, an, the, zero article
 
 
1313 UNIT 6: ADVERTISING
IV. Skills – Starting presentations
V. Case Study – Focus Advertising: Create and present advertising campaign, Writing: summary
 
 
1414 UNIT 7: CULTURES
I. Discussion – Importance of cultural awareness in business
II. Texts – Reading: Advice for doing business across cultures, Listening: Trainer in cultural awareness
III. Language Work – Idioms about business relationships, Grammar: Modals of advice, obligation and necessity
 
 
1515 UNIT 7: CULTURES
IV. Skills – Social English, Socio-cultural games
V. Case Study – Visitors from China: Plan a visit by a Chinese manufacturer, Writing: e-mail
 
 
1616 UNIT 8: EMPLOYMENT
I. Discussion – Qualities of getting a job, Best and worst job experiences
II. Texts – Reading: Retaining good staff, Listening: Executive Search Consultant
III. Language Work – Words describing recruitment process and personal character, Grammar: Indirect questions and statements
 
 
1717 UNIT 8: EMPLOYMENT
IV. Skills - Managing meetings
V. Case Study – Slim Gyms: Best candidate for General Manager, Writing: Letter
 
 
1818 Final Exam  
*本課程能達成學系或通識之教育目標--必填
序*教育目標
1技術與實務技能 
3獨立思考、觀念化能力與創新能力 
4人際溝通與團隊合作技能 
*學生基本素養(核心能力)--必填
序*基本素養(核心能力)*權重
1國際視野 60 
2人文素養 40 
教師基本資料
E-mail教學網站電話(公)辦公室時間地點
gary3y@gmail.com 0226212121#6218 (二)&(四)13:00-14:45 5棟8樓研究室 
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